Customers increasingly interact with brands through technology, such as mobile websites and in-store devices. These digital encounters may get more sophisticated as technology progresses and brands strive to give more features and capabilities. Customers want simple and smooth digital experiences, thus these solutions might be complex and time-consuming to use. In this sample, we will begin with a UX review of the user experience for the search process. It is important to understand that the purpose is to evaluate the user experience offered for the search process, not to solve any problems or achieve any goals.

With this in mind, I think that by revisiting the «10 Jakob Nielsen usability heuristics» that are considered the ideal guidelines to complete any heuristic evaluation, we will be able to validate if the search process in the App is correct or not.