Koalaboox had given service to help entrepreneurs with the best financial software adapted to their needs and after years of growth, decided to incorporate Fintech services to be more helpful for their users.

During this transition period, I was very happy to be the head of design. Through cooperation with IT and marketing teams, we established a solid brand with a new logo, style guide and communication tone.

The Goal

With a clear business strategy and an understanding of the potential users we need, we conducted some co-creation meetings with different stakeholders of the company. The goal was not to only redesign the website, but also to redesign the logo and branding elements to improve the performance and quality score of our communication. For this, we needed to work closely with the company’s marketing and IT teams. After months of work, we can proudly say that all challenges have been resolved.

New Design System

With a clear style guide, the logo, website, software and App can be redesigned easily. The homepage includes the first step of the funnel, which can increase participation. And the registration process is converted from the basic form to the wizard form. Compared with the previous year, the percentage of conversions that tripled has increased.