Digital Guidelines for SEAT

The purpose of this project was to create a new corporate identity for the SEAT company to help all those involved in the production, a style guide, in a way that is consistent with the new guidelines of the brand.



Create an identity of the brand that is configured in many ways, but always maintains the visual coherence of our visual resources.



The purpose of this project was to create new graphics styles for the brand and a solid yet flexible set of guidelines to help designers and developers produce high-quality work that helps strengthen the brand’s identity.

I’m grateful to the team for allowing me to create a part of the development of the brand, boosting our existing work and for their previous contributions to lay the foundations for this development. Their ideas, suggestions and continuous improvements make this style guide has been successfully concluded.


octubre 25, 2018