Enhancing UX Food experiences App
Usability heuristics (from Jakob Nielsen)
“Jakob Nielsen’s 10 general principles for interaction design. They are called «heuristics» because they are broad rules of thumb and not specific usability guidelines.”
In the evolving landscape of brand-consumer interactions, technology plays a pivotal role, with customers increasingly engaging through various digital channels, ranging from mobile websites to in-store devices. As technology continues to advance, brands are driven to enhance these digital encounters, offering more features and capabilities to meet the rising expectations of consumers.
However, while customers desire simple and seamless digital experiences, the implementation of such solutions can be inherently complex and time-consuming. Striking the right balance between sophistication and user-friendliness becomes crucial in ensuring that digital interactions align with user preferences. The objective is to measure the effectiveness of the search functionality without necessarily delving into problem-solving or goal achievement.
This approach recognizes the importance of aligning digital experiences with user expectations and usability principles. Through a focused evaluation of the search process, the intention is to ensure that users can seamlessly navigate, find information, and accomplish their objectives within the app. Ultimately, this UX review serves as a foundational step in refining the digital interactions that customers have with brands, contributing to the ongoing evolution of user-centric technology interfaces.