With over 10 years of experience and a methodology rooted in research, strategy, and iterative design, I have collaborated on projects that increased conversion rates, built user loyalty, and elevated brand perception.

Product Design
End-to-end product design for web and mobile applications, from user research and concept validation to high-fidelity prototypes and usability testing.

Design Systems
Creation and implementation of scalable design systems that drive design-development collaboration, reduce inconsistencies, and accelerate product delivery.

User Research & Strategy
Research-driven design approach combining qualitative and quantitative methods to inform product decisions and validate solutions with real users.