Enhancing UX Food experiences App

Heuristic evaluation of the user experience for the search process from the UX perspective. In the evolving landscape of brand-consumer interactions, technology plays a pivotal role, with customers increasingly engaging through various digital channels....

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Enhancing Customer experience Mobile App

Enhancing Customer Experience

The challenge was to improve the number of sells about ancillaries products (baggage and insurances) on a travel App, and to explore how to sell the maximum number of these products without compromising the customer experience....

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